SmeethCO matches the message and the medium.
SmeethCO coordinates closely with all functions on
a client team to understand your goals. We then develop information
materials – from fact sheets to brochures, newsletters, videos,
poster boards, exhibits, presentations or one-to-one letters –
for use in a range of forums for communication and outreach.
When do you need an expert like SmeethCO?
- We help you understand the issues and values that
potentially affect how communities respond.
- We anticipate potential media interest so your
story is told accurately and illustrated well.
- We prepare you and your staff to communicate clearly
and build credibility with people you need to reach.
- We recommend actions and communications that reflect
both corporate and community priorities.
- We plan and produce opportunities for interaction,
such as special events, media fairs, tours or advisory committees.
- Our support can also be internally focused as
we anticipate issues, prepare responses, develop presentations
and coach presenters.
- We coordinate with all members of multifaceted
teams – legal, technical, and managerial, in communities,
in the field, and in the office – to foster good relationships
and project success.
What will SmeethCO do for your company?
- When you have a complex technical issue to communicate
- When an issue has or could be perceived to have
an impact on human health or the environment
- When you are in the planning phase of a project
that is crucial to your organization’s progress
- When your project or initiative meets resistance
- When your project requires factual information
pieces delivered in an appealing and easy to understand format
- Improve your relationships with your neighbors,
employees, business colleagues or stakeholders
- Foster productive outcomes for sensitive or critical
- Establish interactive communications that support
Why use SmeethCO?
SmeethCO anticipates the social response to environmental issues.
Potential impacts to human health are frequently the motivation
for scientific projects. Whether the results of studies are “good
news” or not, how the public perceives these results can have
While scientists often dread communicating with
the public because their reactions are unpredictable, Kendal Smeeth
of SmeethCO has found that clear, consistent communications and
conscientious listening can lead to productive public response.
Equally important, Ms. Smeeth knows that the timing and method of
communications are key to a project’s success.